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Counterfeit African Superfoods: The Real Risks ...

Adulteration, undeclared fillers, heavy metals and mislabelled species are documented problems in the botanical trade. Here is what actually goes wrong, and how to spot a supply chain you can...

Counterfeit African Superfoods: The Real Risks ...

Adulteration, undeclared fillers, heavy metals and mislabelled species are documented problems in the botanical trade. Here is what actually goes wrong, and how to spot a supply chain you can...

Why the ATTOTÉ Trademark Exists: Protecting an ...

ATTOTÉ is a registered trademark, not a generic label. Here is why registering African product names matters, and how it protects both the farmers and the person drinking the cup.

Why the ATTOTÉ Trademark Exists: Protecting an ...

ATTOTÉ is a registered trademark, not a generic label. Here is why registering African product names matters, and how it protects both the farmers and the person drinking the cup.

Whole Foods vs Extracts: Two Different Approach...

A capsule of standardised extract and a spoonful of dried leaf are not the same category of thing. What the difference is, where each makes sense, and how the two...

Whole Foods vs Extracts: Two Different Approach...

A capsule of standardised extract and a spoonful of dried leaf are not the same category of thing. What the difference is, where each makes sense, and how the two...

Building a Daily Routine with West African Supe...

A realistic week of using baobab, moringa, bissap, kinkeliba and cocoa, built around habit rather than intensity. Quantities, timings and what to skip.

Building a Daily Routine with West African Supe...

A realistic week of using baobab, moringa, bissap, kinkeliba and cocoa, built around habit rather than intensity. Quantities, timings and what to skip.

Small-Batch Production: What It Costs and Why W...

Small-batch is used as a marketing phrase far more often than as an operating constraint. Here is what it actually means in practice, including the parts that are inconvenient.

Small-Batch Production: What It Costs and Why W...

Small-batch is used as a marketing phrase far more often than as an operating constraint. Here is what it actually means in practice, including the parts that are inconvenient.

Why We Registered the ATTOTE Trademark

African product names are routinely registered as trademarks by companies with no connection to their origin. We took the opposite approach, and here is the reasoning.

Why We Registered the ATTOTE Trademark

African product names are routinely registered as trademarks by companies with no connection to their origin. We took the opposite approach, and here is the reasoning.